Reading Rainbow Live – 2022 Reboot of Popular Reading Program

A partner in the New York office of Lewis Brisbois, Steven C. Beer serves as national chair of the firm’s entertainment, media, and sports practice. Responsible for negotiating deals for film and television projects., Steven C. Beer holds executive producing credits on the upcoming remake of the children’s reading program Reading Rainbow.

Originally launched in 1983, Reading Rainbow earned more than 250 awards during its 26 years on air, including the George Foster Peabody Award and 26 Emmy Awards. Hosted by LeVar Burton, the series began as a summer series to help curb learning loss outside the classroom, but rapidly became a year-round classroom staple.

The new iteration of the series, Reading Rainbow Live, will feature an ensemble cast of hosts to ensure every child sees themselves represented. The series evolved out of the need for parents to find engaging online content as students studied from home during the pandemic. Reading Rainbow Live will include music and movement, as well as an online platform that allows viewers to interact directly with cast members. Reading Rainbow Live plans to launch in early 2022.

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Reading Rainbow Live Focuses on Interactivity and Representation

Named an entertainment and sports super lawyer since the 2006 edition of New York Super Lawyers, Steven C. Beer joined the law firm of Lewis Brisbois Bisgaard & Smith LLP as a partner in 2021. In addition to representing film, television, and music companies, Steven C. Beer serves as executive producer of the 2022 program Reading Rainbow Live.

A reboot of the beloved PBS Kids program Reading Rainbow, which aired from 1983 to 2006, Reading Rainbow Live aims to address the unique educational challenges parents faced when the COVID-19 pandemic required children to learn from home. To that end, the program provides engaging educational content that encourages healthy movement and a love of music and reading.

To optimize inclusivity and representation, Reading Rainbow Live features an ensemble cast of hosts known as “The Rainbows.” The show will leverage the power of technology to create an interactive experience for young viewers. Through the interactive virtual platform Looped, viewers can play games, ask questions, and even appear “on stage” during each 25-minute episode.

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