Wednesday, April 27, 2022

Reading Rainbow Live Reboots Original Series

A partner with the New York City-based law firm of Lewis Brisbois Bisgaard & Smith LLP, Steven C. Beer assists clients with legal matters in music, film, and television. In addition to his work at the firm, Steven C. Beer serves as executive producer on a reboot of the classic children’s TV show, Reading Rainbow. The new incarnation of the show is Reading Rainbow Live.

LeVar Burton hosted the original program, but the new version features an ensemble of comedic talents. The move to include multiple hosts from different backgrounds relates to the show’s creators wanting children to identify with the cast.

The show, now available online, is keeping its original 25-minute length, with segments that cover educational topics in music, culture, field trips, and a Book of the Day. The new program also includes an interactive element. Children can communicate with the program through a virtual platform in which they can ask questions, follow dance routines, and receive rewards for correctly answering questions.



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Wednesday, April 20, 2022

Reading Rainbow Live Premieres on Streaming Platforms

An experienced music and television producer, Steven C. Beer is a partner at Lewis Brisbois Bisgaard & Smith LLP. In 2022, the children’s program Reading Rainbow returns on streaming platforms, with Steven C. Beer as an executive producer.

The producers revived Reading Rainbow, renamed Reading Rainbow Live, to address academic g aps created by the COVID-19 pandemic. Initially aired on PBS Kids between 1983 and 2006, and hosted by actor LeVar Burton, Reading Rainbow centered each episode around a certain book and theme and featured a cast of child actors alongside Burton. The new version retains the same themes but adapts the format to suit children from a new era by integrating textual and video audience participation.

Another way Reading Rainbow Live will differ from its prior version is its dedication to diversity. The books, chosen from lists created by leading literacy organizations, feature diverse authors and casts of characters. The rotating cast of various comedic performers will also incorporate songs and trips to relevant locations. Reading Rainbow Live will livestream on Looper, the same platform where audience members can interact with the cast, and recordings of those episodes will be posted afterward.



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Wednesday, April 13, 2022

Entertainment Industry Work from Lewis Brisbois Bisgaard & Smith LLP

Since 2021, Steven C. Beer has acted as a partner at Lewis Brisbois Bisgaard & Smith, LLP. In this role, Steven C. Beer helps entertainment professionals negotiate advantageous deals across television, film, and music.

Attorneys and staff at Lewis Brisbois Bisgaard & Smith have served clients nationwide for over 40 years. Though it performs litigation services, it also investigates non-lawsuit options before trial. The company’s standout characteristic is its dedication to diversity, for it emphasized hiring and retaining diverse staff since its founding and supporting women and minority-owned businesses in its communities. As of 2022, it has over 3,000 employees.

Working in five overarching practice areas, one subsection of the law firm’s litigation involves entertainment, media, and sports. Not only do the partners in this practice area work with practitioners of their field, like athletes and recording artists, but they negotiate with bodies like television networks, sports franchises, and more. The staff also helps create fair record deals, contend with licensing and merchandising issues, and establish the terms of celebrity endorsements.



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Monday, April 4, 2022

Revamped Reading Rainbow Show Returns in 2022 with Exciting Features

A New York-based media and entertainment attorney, Steven C. Beer, has since 2021 served as a partner in Lewis Brisbois Bisgaard & Smith LLP. During the course of his career, he has negotiated multiple rights deals for various television and film projects and represented numerous media and entertainment professionals on legal issues. Steven C. Beer is also the executive producer of Reading Rainbow.

Reading Rainbow, a popular children’s show that aired from 1983 to 2006 on PBS, is set for a 2022 comeback with a new version dubbed “Reading Rainbow Live”. The show returns at a pivotal time when the pandemic disrupted learning activities and is expected to incorporate a wide range of new changes. For instance, a departure from a single host, “Reading Rainbow Live,” will have multiple performers (Rainbows), a move that producers say will make the show more captivating and interactive.

The new show will maintain the original 25-minutes episodes covering dance, the book of the day, original music, cultural explorations, field trips, and exploring the natural world. Show organizers shall also closely work with multiple authors, creators, settings, and illustrators to ensure selected books resonate well with kids’ expectations. According to Nancy Hammond, the executive vice president and COO of Buffalo Toronto Public Media, the show’s creators, early learning experiences play a significant role in the development of children.

Reading Rainbow Live is expected to offer kids a fun and innovative way to utilize books, music, and movement to learn more about the world. Looped, an interactive virtual platform, will allow audiences to engage with cast members, participate in various activities such as games, dance routines, and be rewarded for correctly answering questions. Children don’t have to worry about missing the original broadcast, as it will be possible to stream previously aired episodes.



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