Reading Rainbow Back to the Screens after a 15-Year Absence

An accomplished media and entertainment attorney, Steven C. Beer, is a partner at New York-based Lewis Brisbois Bisgaard & Smith, LLP. He specializes in legal practice on television, film, and music. Listed in the New York Metro Super Lawyers edition, Steven C. Beer also doubles as the executive producer of the “Reading Rainbow” show.

Reading Rainbow, a popular children’s show, is set to return to the airwaves after more than 15-years. The show set to debut in early 2022 traces its beginnings to 1983 when LeVar Burton hosted it. This time, the show will bring on a wide range of young and comedic performers as its hosts. According to Amy Guglielmo, the creative director, the show returns after the pandemic, a challenging period for parents, teachers, and caregivers. The objective of the comeback is to engage kids with relevant books to facilitate learning.

The updated version of the show “Reading Rainbow Live” will assist parents in balancing remote learning and other activities in the wake of the COVID pandemic. The show will still retain the initial 25-minute episodes, including music, cultural explorations, field trips, and a book of the day, to share knowledge with the young viewers. The new hosts will be referred to as Rainbows, and the decision to incorporate multiple hosts was to create a powerful connection with the young viewers. The new show has been made more interactive via a virtual platform that will allow children to participate in the live show.

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CityParks Green Girls Highlights New York City Nature

A graduate of Villanova Law School in Pennsylvania, Steven C. Beer is a partner with the New York law firm of Lewis Brisbois Bisgaard & Smith LLP. Outside his work representing high-profile artists, directors, and producers, Steven C. Beer serves as a trustee with the CityParks Foundation, which supports programming in New York City parks.

The CityParks Foundation reaches thousands of New York residents each year with its arts, community, and athletic programs in parks and recreation centers citywide. The foundation’s programming includes the CityParks Green Girls Empowered by ING Curriculum, which encourages adolescent girls to take an interest in the city’s unique natural resources.

In this program, middle school students visit parks and waterways to participate in activities ranging from canoeing to bird watching, learning hands-on lessons about natural ecosystems and how to protect them. Girls also gain valuable insights into potential careers in the fields of science and natural resources. Available as an after-school or summer program, Green Girls is open to girls in grades six to eight.

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Reading Rainbow to Return After a 15-Year Hiatus

Steven C. Beer represents the entertainment, media, and sports branch of Lewis Brisbois Bisgaard & Smith LLP as a partner of the firm. In December 2021, Steven C. Beer announced that he would be joining the reboot of Reading Rainbow, Reading Rainbow Live, as its executive producer for its launch in early 2022.

The reboot of Reading Rainbow comes after 16 years of the show being on hiatus. Reruns were shown on-air until 2009, and in 2012, an app-based spinoff of the show was launched on the Apple iPad. The app featured performances from the show’s original host, LeVar Burton, and lasted until 2014, by which time it had allowed children to read 10 million books.

Soon after, the show returned in another form, with a highly successful Kickstarter campaign helmed by LeVar Burton that currently holds the record for most backers in the fundraising site’s history. This resulted in the creation of Skybary, a web-based subscription service that replicated the Reading Rainbow format. The return of Reading Rainbow as Reading Rainbow Live promises to stick to the original’s 25-minute structure with an expanded cast of diverse performers called The Rainbows.

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