Reading Rainbow Returns with Diverse Cast in 2022

Steven C. Beer is a television producer who works at Lewis Brisbois Bisgaard & Smith LLP, where he negotiates rights deals for film and television projects. Steven C. Beer’s latest project is a reboot of Reading Rainbow, a beloved American children’s edutainment series from the early 80s to the early 2000s.

The reboot titled Reading Rainbow Live comes after a more than 15-year hiatus. The original show was hosted by actor and executive producer LeVar Burton, but creative director Amy Guglielmo says that the new series will feature a diverse cast of actors from different cultural backgrounds. The aim is to allow all the children watching to see themselves in the actors, called “The Rainbows,” so their engagement with the material is stronger.

Reading Rainbow Live also promises to feature a diverse range of stories and literature from different cultural backgrounds. The show will involve diverse creators behind the scenes and feature various authors and settings.

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Reading Rainbow Live to Return in Early 2022

Steven C. Beer is a partner at Lewis Brisbois Bisgaard & Smith LLP and a national chair of the company’s Entertainment and Media branch. In 2022, Steven C. Beer is taking the position of executive producer of the Reading Rainbow reboot called Reading Rainbow Live.

From 1983 to 2006, PBS’ Reading Rainbow show was showered with accolades from multiple awards for Outstanding Children’s Series to host Levar Burton’s multiple Outstanding Performer in a Children’s Series awards. Reruns continued to be shown on-air until 2009, but no new content was made for 16 years.

The return of Reading Rainbow, now titled Reading Rainbow Live, is precipitated by the needs of parents stuck inside during the COVID-19 pandemic with children at home whose education has been disrupted. The new show aims to use music and performance to get children excited to read and learn, a purpose for which the new creative director has selected a diverse cast of performers and reading material.

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