Steven C. Beer is a partner at Lewis Brisbois Bisgaard & Smith LLP and a national chair of the company’s Entertainment and Media branch. In 2022, Steven C. Beer is taking the position of executive producer of the Reading Rainbow reboot called Reading Rainbow Live.
From 1983 to 2006, PBS’ Reading Rainbow show was showered with accolades from multiple awards for Outstanding Children’s Series to host Levar Burton’s multiple Outstanding Performer in a Children’s Series awards. Reruns continued to be shown on-air until 2009, but no new content was made for 16 years.
The return of Reading Rainbow, now titled Reading Rainbow Live, is precipitated by the needs of parents stuck inside during the COVID-19 pandemic with children at home whose education has been disrupted. The new show aims to use music and performance to get children excited to read and learn, a purpose for which the new creative director has selected a diverse cast of performers and reading material.
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