A New York-based media and entertainment attorney, Steven C. Beer, has since 2021 served as a partner in Lewis Brisbois Bisgaard & Smith LLP. During the course of his career, he has negotiated multiple rights deals for various television and film projects and represented numerous media and entertainment professionals on legal issues. Steven C. Beer is also the executive producer of Reading Rainbow.
Reading Rainbow, a popular children’s show that aired from 1983 to 2006 on PBS, is set for a 2022 comeback with a new version dubbed “Reading Rainbow Live”. The show returns at a pivotal time when the pandemic disrupted learning activities and is expected to incorporate a wide range of new changes. For instance, a departure from a single host, “Reading Rainbow Live,” will have multiple performers (Rainbows), a move that producers say will make the show more captivating and interactive.
The new show will maintain the original 25-minutes episodes covering dance, the book of the day, original music, cultural explorations, field trips, and exploring the natural world. Show organizers shall also closely work with multiple authors, creators, settings, and illustrators to ensure selected books resonate well with kids’ expectations. According to Nancy Hammond, the executive vice president and COO of Buffalo Toronto Public Media, the show’s creators, early learning experiences play a significant role in the development of children.
Reading Rainbow Live is expected to offer kids a fun and innovative way to utilize books, music, and movement to learn more about the world. Looped, an interactive virtual platform, will allow audiences to engage with cast members, participate in various activities such as games, dance routines, and be rewarded for correctly answering questions. Children don’t have to worry about missing the original broadcast, as it will be possible to stream previously aired episodes.
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