Steven C. Beer represents the entertainment, media, and sports branch of Lewis Brisbois Bisgaard & Smith LLP as a partner of the firm. In December 2021, Steven C. Beer announced that he would be joining the reboot of Reading Rainbow, Reading Rainbow Live, as its executive producer for its launch in early 2022.
The reboot of Reading Rainbow comes after 16 years of the show being on hiatus. Reruns were shown on-air until 2009, and in 2012, an app-based spinoff of the show was launched on the Apple iPad. The app featured performances from the show’s original host, LeVar Burton, and lasted until 2014, by which time it had allowed children to read 10 million books.
Soon after, the show returned in another form, with a highly successful Kickstarter campaign helmed by LeVar Burton that currently holds the record for most backers in the fundraising site’s history. This resulted in the creation of Skybary, a web-based subscription service that replicated the Reading Rainbow format. The return of Reading Rainbow as Reading Rainbow Live promises to stick to the original’s 25-minute structure with an expanded cast of diverse performers called The Rainbows.
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