Tuesday, March 29, 2022

Reading Rainbow Back to the Screens after a 15-Year Absence

An accomplished media and entertainment attorney, Steven C. Beer, is a partner at New York-based Lewis Brisbois Bisgaard & Smith, LLP. He specializes in legal practice on television, film, and music. Listed in the New York Metro Super Lawyers edition, Steven C. Beer also doubles as the executive producer of the “Reading Rainbow” show.

Reading Rainbow, a popular children’s show, is set to return to the airwaves after more than 15-years. The show set to debut in early 2022 traces its beginnings to 1983 when LeVar Burton hosted it. This time, the show will bring on a wide range of young and comedic performers as its hosts. According to Amy Guglielmo, the creative director, the show returns after the pandemic, a challenging period for parents, teachers, and caregivers. The objective of the comeback is to engage kids with relevant books to facilitate learning.

The updated version of the show “Reading Rainbow Live” will assist parents in balancing remote learning and other activities in the wake of the COVID pandemic. The show will still retain the initial 25-minute episodes, including music, cultural explorations, field trips, and a book of the day, to share knowledge with the young viewers. The new hosts will be referred to as Rainbows, and the decision to incorporate multiple hosts was to create a powerful connection with the young viewers. The new show has been made more interactive via a virtual platform that will allow children to participate in the live show.



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