Reading Rainbow Returns with Diverse Cast in 2022

Steven C. Beer is a television producer who works at Lewis Brisbois Bisgaard & Smith LLP, where he negotiates rights deals for film and television projects. Steven C. Beer’s latest project is a reboot of Reading Rainbow, a beloved American children’s edutainment series from the early 80s to the early 2000s.

The reboot titled Reading Rainbow Live comes after a more than 15-year hiatus. The original show was hosted by actor and executive producer LeVar Burton, but creative director Amy Guglielmo says that the new series will feature a diverse cast of actors from different cultural backgrounds. The aim is to allow all the children watching to see themselves in the actors, called “The Rainbows,” so their engagement with the material is stronger.

Reading Rainbow Live also promises to feature a diverse range of stories and literature from different cultural backgrounds. The show will involve diverse creators behind the scenes and feature various authors and settings.

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Reading Rainbow Live to Return in Early 2022

Steven C. Beer is a partner at Lewis Brisbois Bisgaard & Smith LLP and a national chair of the company’s Entertainment and Media branch. In 2022, Steven C. Beer is taking the position of executive producer of the Reading Rainbow reboot called Reading Rainbow Live.

From 1983 to 2006, PBS’ Reading Rainbow show was showered with accolades from multiple awards for Outstanding Children’s Series to host Levar Burton’s multiple Outstanding Performer in a Children’s Series awards. Reruns continued to be shown on-air until 2009, but no new content was made for 16 years.

The return of Reading Rainbow, now titled Reading Rainbow Live, is precipitated by the needs of parents stuck inside during the COVID-19 pandemic with children at home whose education has been disrupted. The new show aims to use music and performance to get children excited to read and learn, a purpose for which the new creative director has selected a diverse cast of performers and reading material.

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Reading Rainbow Live – 2022 Reboot of Popular Reading Program

A partner in the New York office of Lewis Brisbois, Steven C. Beer serves as national chair of the firm’s entertainment, media, and sports practice. Responsible for negotiating deals for film and television projects., Steven C. Beer holds executive producing credits on the upcoming remake of the children’s reading program Reading Rainbow.

Originally launched in 1983, Reading Rainbow earned more than 250 awards during its 26 years on air, including the George Foster Peabody Award and 26 Emmy Awards. Hosted by LeVar Burton, the series began as a summer series to help curb learning loss outside the classroom, but rapidly became a year-round classroom staple.

The new iteration of the series, Reading Rainbow Live, will feature an ensemble cast of hosts to ensure every child sees themselves represented. The series evolved out of the need for parents to find engaging online content as students studied from home during the pandemic. Reading Rainbow Live will include music and movement, as well as an online platform that allows viewers to interact directly with cast members. Reading Rainbow Live plans to launch in early 2022.

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Reading Rainbow Live Focuses on Interactivity and Representation

Named an entertainment and sports super lawyer since the 2006 edition of New York Super Lawyers, Steven C. Beer joined the law firm of Lewis Brisbois Bisgaard & Smith LLP as a partner in 2021. In addition to representing film, television, and music companies, Steven C. Beer serves as executive producer of the 2022 program Reading Rainbow Live.

A reboot of the beloved PBS Kids program Reading Rainbow, which aired from 1983 to 2006, Reading Rainbow Live aims to address the unique educational challenges parents faced when the COVID-19 pandemic required children to learn from home. To that end, the program provides engaging educational content that encourages healthy movement and a love of music and reading.

To optimize inclusivity and representation, Reading Rainbow Live features an ensemble cast of hosts known as “The Rainbows.” The show will leverage the power of technology to create an interactive experience for young viewers. Through the interactive virtual platform Looped, viewers can play games, ask questions, and even appear “on stage” during each 25-minute episode.

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Selecting a Foreign Sales Agent and Setting a Contract Time Frame

As an attorney with Franklin, Weinrib, Rudell & Vassallo in New York City, Steven C. Beer focuses on areas of media and entertainment such as film licenses and copyrights. An area in which Steven C. Beer has extensive knowledge is in foreign distribution, where film producers often create significant commercial revenue streams through strategically navigating international licenses.

In addition to securing a reliable and effective foreign sales agent, film producers must negotiate sales agency agreements. These authorize the agent to work exclusively within designated foreign territories and arrange licenses. 

One major aspect of these agreements to consider is the length of the term, with a brief initial two-year period often agreed upon. This provides the agent with time to achieve revenue milestones that allow the agreement to be extended. With the film’s value decreasing significantly over the two year period beginning at its release, this also helps ensure that all possible avenues are explored in maximizing the value of the asset.

Legendary Performers Filled the Summerstage 2017 Program

Thanks to the support of donors such as media and entertainment attorney Steven C. Beer, the City Parks Foundation is able to provide arts, sports, and cultural programming to New York City residents absolutely free. Steven C. Beer, who currently serves with the firm of Franklin, Weinrib, Rudell & Vassallo, has helped guide the careers of contemporary legends such as Taylor Swift, Lady Gaga, and Britney Spears.

The City Parks Foundation offers a spectacular line-up of free public concerts every summer at Summerstage events held in parks throughout all five boroughs. The program’s mainstage, at Rumsey Playfield in Central Park, was only one of the many participating venues for some 100 performances over the summer of 2017.

That year, Mavis Staples opened the season with a Central Park performance as the headliner in a concert that also featured Toshi Reagon. Staples, now in her late 70s, is an icon both in the music field and for her lifelong commitment to civil rights.

Later in the season, George Clinton and Parliament-Funkadelic performed a Summerstage concert in Flushing Meadows. Clinton, also now in his 70s, remains another strong performer dedicated to expanding his musical message for a new generation. Current members of P-Funk include seasoned performers and emerging young talent.

Other acts in the Summerstage lineup across New York in 2017 included Regina Spektor, Buffy Sainte-Marie, and Elvis Costello & The Imposters.

With good reason, the blog Gothamist has called Summerstage one of the best recommendations for living in New York City.

Stages in Film Production

A partner at Franklin Weinrib Rudell and Vassallo, Steven C. Beer represents companies and individuals in media and entertainment. Steven C. Beer also executive produced the Disneymania album and maintains an interest in film production.

Film production involves three distinct stages that encompass the process from developing an idea to completion of the final copy.

Pre-production in films begins after tasks such as financing, writing a screenplay, casting and staffing are completed. Pre-production includes scouting for location, identifying and preparing props and wardrobe, choosing and developing special effects, scheduling and setting production and construction, partially finalizing the script, and reading through scripts with the cast and other staff in the project.

Production describes the phase where actual shooting and recording happen. Cameras roll and actors take on their scenes. This is the point where the project needs to proceed, and cancellation is not an option. Lighting requirements, framing and other elements are applied when capturing scenes for this process.

Post-production begins when all scenes have been captured. Tasks in post-production include video footage editing, soundtrack editing, title, graphics, and special effects addition, as well as re-shooting, if necessary.